Because a lot of people vote/fund things that make sense to them morally or intellectually, regardless of whether or not they’re actually effective. They think “drugs = bad, criminals = bad, drug criminals -> prison. Duh.”
If you point out that rehabilitation and restorative justice would work better and be more humane, to those people, not only are you “soft” on crime, but you care about criminals more than good people like them.
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