Why are there so many different labels on toothpaste? There’s full “protection + whitening”, “deep clean”, “advanced whitening”, “advanced protection”, “repair & protect”, etc. from the same brand alone.
Is there a practical difference, or is it just a marketing scheme?
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It’s mostly marketing. One of the goals of the toothpaste companies is to fill the whole aisle of toothpaste at big box stores with different types of their products to prevent a new company from being able to find any shelf space.
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