I can’t understand what they are exactly from wiki and other sites, can someone explain?
In: Technology
A micro environment is an environment which has a direct impact on your business (how your company operates). They typically tend to influence daily operations/performance and don’t have long-lasting impacts. These would include: suppliers, competitors, shareholders, etc.
A macro environment is more generalised and is based on the environment of the economy. It affects strategy, decision-making, and how groups tend to operate. It’s much more dynamic and includes things the company cannot control. These would include: political, legal, social and cultural forces.
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