Mobile phone game ads where you can play the advertised game in the ad. How does that work?

Question

Mobile phone game ads where you can play the advertised game in the ad. How does that work?

In: Technology

Answer 1

Sometimes the ad is an iframe and other times the browser loads the ad’s code in a sanitized environment. These are more rare probably because they are more expensive and must be screened properly; to ensure they are not using some kind of exploit to do something malicious to the end user.

Flash was a major proponent of interactive advertisements in the 06-11 era but, as you can imagine, security flaws were way too evident to be worth the risk.