Duracell has this new ad blitz (I see them on Hulu but they’re probably on cable too) of this new battery technology that can somehow either provide more power/performance or a longer battery life.
Is this complete Marketing BS? How would the battery be able to tell?
In: Chemistry
It’s *partially* marketing BS.
When you get down to it, a battery is a battery is a battery. No matter the technology involved, every alkaline battery operates under the same principles as every other alkaline battery, and every lithium-ion battery is functionally the same as every other lithium-ion battery.
Could a battery manufacturer come up with a novel technology that increases their battery’s life? Sure, that kind of thing happens all the time. The only way to truly provide ‘more power’, however, is to increase the amount of chemical reactant in the battery (which usually means it has to be larger, and for rechargeable batteries, will increase charging time), or use a different chemical mixture (which is often impractical or produces a battery that’s unsafe for household use).
So, a battery that promises ‘more power’ in a household battery without a corresponding increase in size is probably just being tricky with words, while a battery that uses technological measures to prolong battery life is a distinct possibility, but may just be smoke and mirrors.
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