New Duracell batteries?

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Duracell has this new ad blitz (I see them on Hulu but they’re probably on cable too) of this new battery technology that can somehow either provide more power/performance or a longer battery life.

Is this complete Marketing BS? How would the battery be able to tell?

In: Chemistry

3 Answers

Anonymous 0 Comments

> How would the battery be able to tell?

How would a hammer be able to tell if it’s heavier than the average hammer?

It can’t because it’s an inanimate object, duh.

If you buy a handful of old style duracells and a bunch of the new ones then measure their performance when discharging, then you can form a conclusion about the battery improvements, but IMO it’s asking a bit much from a battery to have crippling self-image issues at this point.

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