Can someone please explain to me nutrition labels and superfoods. For example I have linked photos of a yogurt I purchased recently. This is labeled as crushed superfoods. Yet the nutrition label shows almost no significant vitamins. What am I missing? Or is this just junk food in disguise?
[https://imgur.com/a/dGc1fPA](https://imgur.com/a/dGc1fPA)
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In addition to the fact “superfood” is a completely made up term you can use whenever you want as other commenters have mentioned, you should also consider that this is not the full nutritional information. It only lists fat, cholesterol, sodium, carbohydrates, protein, vitamin D, calcium, iron and potassium. However, if we take the first listed ingredient – apple – we can find all the vitamins and nutrients contained within the product just from this one ingredient not listed on the packaging, which are: vitamin A, beta-carotene, lutein zeaxanthin, thiamine, riboflavin, niacine, pantothenic acid, vitamin B6, folate, vitamin C, vitamin E, vitamin K, magnesium, manganese, phosphorous, and zinc, and many of these are found in higher quantities in one apple than their listed quantities of vitamin D, calcium, sodium and iron listed here for this snack. So, although marketing it as a superfood, it seems that this company has decided to use its nutritional information space to advertise how low in “bad” things it is, rather than how high in good things it is. It’s looking to appeal to the “Low bad stuff is good” crowd rather than the “high good stuff is good” crowd, possibly thinking that that second crowd will be convinced to buy it by the mention of blueberry instead (a popular “superfood” to talk about).
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