This is a business related question towards marketing. This isn’t a discussion on Hulu’s ads practices. I’m trying to understanding the marketing practices for why I have been seeing the same rotations of ads for weeks.
In: Economics
People have answered why you’re seeing the ads, but not why you’re seeing them so frequently.
Digital advertising is often based on a bidding system. Advertisers compete to show you those ads, and the highest bidder gets the ad placement.
For your example, it’s likely those companies are either bidding really high to get in front of you, or their specific targeting requirements (demographics, interests, etc) don’t have a lot of other competition. Either way, Hulu serves up those same ads because it makes them the most money.
If I’m Nike and I want to bid $100 for every ad that runs on Hulu, while all the other shoe brands are only bidding $20, then Hulu is going to want to show my ad a whole bunch of times.
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