This is a business related question towards marketing. This isn’t a discussion on Hulu’s ads practices. I’m trying to understanding the marketing practices for why I have been seeing the same rotations of ads for weeks.
In: Economics
The world isn’t so binary 🙂
It can be both targeted towards your demographic and a less-than-optimal (but not “mindless”) way to burn through a campaign’s budget.
In advertising we have the idea of “frequency caps” which are the number of times one person will be shown an ad. Every modern buying platform supports this feature so either it’s set to something reasonable and not working (maybe an ad blocker is fudging with tracking tech) or not set at all.
…and it’s likely deliberate because the worst thing that can happen is the agency or buyer entrusted with the budget for this campaign doesn’t spend all of the money so they’d rather spend it on your 20th viewing than not spend it at all.
So it’s a bit of both 🙂
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