I see paid media specialists vs digital marketing specialists and I’d like to know if they’re the same thing or if there’s a difference between these two!
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Digital marketing tends to be platforms like email, ecommerce, loyalty programs, etc but has organic, direct, or search based traffic, eg. Paid media often is on “digital” channels, but uses more targeted approaches, with paid placement in ads, promoted content, etc. The main difference is the strategic target and success metrics. But basically same umbrella in practical terms.
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