Social media profiles are used to send targeted ads. What else can be done to us users with this data and how dangerous can it get?

Question

Many people advocate for concealing your data as much as possible on social media. Hackers and data mining companies can create a virtual you based on your usage of social media. What else can our social media data be used for?

In: Technology

Answer 1

There was a story about the data figuring out the person was gay / lesbian and created pop ups or ads for gay cruises. The persons co-workers say this and he / she was outed.