The internet is not a finite resource and everyone can access it at the same time.
What they are limiting is bandwidth. There is a finite amount of bandwidth every company can provide, which is why faster broadband costs more, because you get allocated more bandwidth.
At the moment so many people want access consistently at the same time that Sony is obligated to provide more than they have access to, which usually would not be a problem because only a % of customers would use the internet at the same time.
But with this crisis, they are effectively overbooked. They have sold more access than they can provide at once.
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