Why is it a fallacy when it makes so much sense intuitively?
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The fact that it makes sense doesn’t preclude it from being a fallacy. A fallacy is just a mistaken belief.
Thinking about it, it makes perfect sense that it might be a bad idea to continue to pursue something just because you’ve already put money and time and effort into it rather than because it’s actually worth pursuing.
But that *belief* that you should continue to pursue that thing just because you’ve already put so much money/time/effort into it *is mistaken*, and therefore fallacious.
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