You make something think that they can make meaningful choices, but then it turns out that nothing they actually choose matters and they get the same result no matter what.
If I tell someone that they can reach into box 1, box 2, box 3 or box 4 and grab a present, they’re going to think that each box will have something different inside. That the choice of which box to open matters. But if they open them all up and find that every box is full of apples, then the choice of which box to choose from didn’t really matter after all. You just created the illusion that their choice mattered.
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