A lot of it is the armor and the guns, but also the radios, navigation aids, first aid equipment, armored windows, heavier suspension, the wheels, tires etc.
The other huge price hog that a lot of people don’t realize at first glance is the certifications — the military doesn’t just buy commercial and throw it into the battlefield. Vehicles and equipment has to be rigorously tested under a variety of conditions to ensure that they will perform as expected. People’s lives are on the line, and that necessitates a bare minimum of performance. And performance is expensive. So all the above gear has to meet stringent guidelines as well, which jacks up the cost.
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