(United States) Why are drug retail prices listed and rhetorically quoted at a price that one ever pays?

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Example: Imatinib is listed anywhere between $3k and $19k retail depending on the store you buy it (source: GoodRX). With insurance, you would never pay this amount. Without insurance you can use a coupon provider like GoodRX to reduce the retail price to as low as $120. I am told, but have no proof, that if you have no insurance and no coupon, the store will provide a “cash purchase value” that matches or is very close to the coupon price.

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Anonymous 0 Comments

I feel like this whole thread has been set up to advertise Mark Cuban and is not a real ELI5. The example of Imatinib, which just happens to be one of the drugs on the company’s splash page example; the multiple explanations that quickly pivot to Mark Cuban; a ELI5 question with “retail list price” and “rhetorical quote” using industry words that would only be used if you understand the industry well already. As much as I am in favor of affordable medical prices, this seems awfully sketchy and probably is being used as quasi-legal way around medical advertising laws.

Edit: I have no problem if this is removed by a mod. That would mean a mod read it and perhaps considered my point.

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