What are subliminals? Are they real?

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I feel like I’ve stumbled upon a giant prank that everyone is in on but me. Are “subliminals” real? Do they actually work? Or is everyone just delusional and people are lying to themselves by the thousands in various threads and YouTube comment sections?

In: Biology

2 Answers

Anonymous 0 Comments

Yes they are real but not in the way most commonly portrayed.

Our brains do alot of filtering of the inputs from our senses. Certain things draw our attention more than others but our brains still remember some of those details we don’t pay attention too at the time or that happen too fast for us to fully process.

The concept of subliminals is that messages can be hidden with the details of something else so that it is internalized in the viewer without them realizing that. The problem is that a message that’s too complex with draw our attention and it won’t be subliminal anymore. Simple things like flashing a number on screen in a video might influence somebody if you ask them to pick a random number after. But flashing a message to bake a cake with an attached recipe will almost certainly fail.

A good example of everyday subliminals is product placement in movies and tv. You’re focusing on the characters dialog or actions and don’t really notice the can of Pepsi in the back ground.

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