Also, when should each be used and at which cases?
In: Economics
Trademarks have to be paid for. They last as long as you keep paying for them and keep defending them (suing anyone who uses them without permission). To qualify, a trademark can’t be too generic (a baking chain couldn’t trademark “The Bread Shop”) or so close to another existing trademark that it might cause confusion.
Copyright is free but lasts for a limited time.
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