Also, when should each be used and at which cases?
In: Economics
A trademark is an identifier, whereas a copyright or a patent protects the work. Say, for example, that the Arborist Society writes a book called *Caring for Your Forests*.
They would trademark the Arborist Society name and logo, so that Joe Schmoe can’t write his own book about forests under the Arborist Society name.
They would copyright the book so that the Forestry Association couldn’t publish the same book and profit from the Arborists’ work.
A trademark is generally assumed as a given; if you operate consistently under the same name and logo, you have trademark rights by default; copyright is more complicated and you usually have to go register for it when you publish. You *can* register a trademark, which means basically that the government will put more resources behind you if someone tries to make something under your name. You don’t have to do this, but if you don’t, you’ll have to search for people using your name and logos if you want to sue them over it.
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