I’m reading a lot on this topic and I cannot understand it
In: Technology
Big data = harvesting all sorts of data on a large scale, such as spending habbits, geographical locations, psychology, sleeping habbits. Literally anything you can think of. Why is this useful? Well companies can come along and purchase this data collection, reinterpret this data and get useful information out of it. The idea is pretty terrifying, since it’s not just being used to push adverts on us, it’s been used for more nefarious things.
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