What does it mean that Google won’t allow third party cookies in Chrome? No more third-party analytics firms collecting data on me while using Chrome?

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What does it mean that Google won’t allow third party cookies in Chrome? No more third-party analytics firms collecting data on me while using Chrome?

In: Technology

No more third party analytics firms collecting your data *through cookies*. There are a bunch more ways they can identify you though.

Also third party basically means “anyone who doesn’t have a contract with google” wich is basically just them receiving a monopoly on your data

It also limits some site abilities. I work in banking and now we have to direct users to different browsers on mobile because we use a vendor integration that requires a third party cookie. Just pointing out that not all cookies are evil.