What is a media buy? How does a company know when and where to place graphic or video content to get to their consumers?

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What is a media buy? How does a company know when and where to place graphic or video content to get to their consumers?

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A media buy is purchasing advertising time and space to get your ads to your target audience. For example, A company rolling out a new product might wish to advertise online, on TV, and in print. Companies generally hire advertising and marketing firms to tell them when and where to place the ads for maximum impact.

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