You can have a good connection to a tower.
The tower can already be at capacity from many other users.
When the tower is at capacity it needs to decide which data will get priority over others.
If you are at the bottom of the priority list (such as one of those “unlimited” data plans) then you will remain at the bottom until all other data higher in priority has been processed.
This is how almost all congestion control works. The best thing you can do is go somewhere less congested, change carriers, or try get on a plan with prioritized data.
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