What is hyper normalisation?
In: Economics
hypernormalization is a term coined by alexei yurchak to describe a social condition in which a people have become so thoroughly propagandized that patently obvious dysfunction, such as lying, corruption, inefficiency, and death have become so normalized (“hypernormalized”) that people can’t effectively question them, as they’ve lost the ability to imagine a world that was any different. this state of belief effectively neutralizes a society’s ability to understand, and therefore to rectify, its own problems.
from the introduction of a BBC documentary on this topic:
> We live in a world where the powerful deceive us. We know they lie, they know we know they lie, they don’t care. We say we care, but we do nothing. And nothing ever changes. It’s normal. Welcome to the post-truth world.
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