MSRP is the Manufacturers Suggested Retail Price.
It is essentially what a manufacturer tells resellers to sell something for so that they are all selling it for (approximately) the same price.
There’s a lot of factors that determine the MSRP, including what the manufacturer thinks will sell best for most total profit (which is not the same as most units sold, or most profit per unit sold).
Cars are especially linked to an MSRP since most dealers can technically sell for however much they want, but all the large scale advertising (and websites) are handled by the manufacturer. They don’t want customers to see one price online and another price at the dealers.
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