Today I received an email from a *website* we all use, stating: *We removed reference to Programmatic Advertising in our Privacy Policy as we no longer support it on our site.*
What is **programmatic** advertising?
In: Technology
Ever go on Amazon or Best Buy and click on anything, then go to another site and suddenly see that item as an advertisement?
This means that software has put that ad there for you based on your personal behavior. If someone else visits the same exact page, they’ll a different ad that’s based on their own preferences.
This is as opposed to a generic ad that is seen by everyone no matter who you are.
This type of advertising is possible through third-party cookies. Basically, you go to website A and it sets a cookie on website B so when you go to website C, website B’s cookies are referenced to display the relevant ad since website B followed you from website A to website C. A lot of these cookies are now being blocked by browsers or other extensions since it’s a significant privacy problem. So some sites no longer support these as a result to improve privacy in general.
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