What hasn’t been mentioned yet is that news sites use bots to crawl social media posts and then either report back to an author with the trending news or some will even attempt to have an AI generate the article automatically based on what was posted.
The other thing that can be done is a news site can prepare several articles about something that isn’t newsworthy, then have their army of bots flood social media in a way that gets people talking about that unnewsworthy thing. They can then keep putting out articles to entice readers because they wrote them all ahead of time.
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