Digital forensics investigator here, one of the other things about this whole culture is the fact that you can sell Instagram accounts, Facebook accounts and more importantly Facebook groups. (Facebook has gotten better about notifying you if a group you have subscribed to has changed their name.) When you get a friend request from a fake woman, or get pushed to like a group dedicated to cute puppies, when those pages get a certain number of likes they can be sold to advertisers. This is apart from whether they’re actually being used for scams.
TLDR: if you get a social media page with a bunch of likes you can sell it to an advertiser.
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