Just watched a market place review on cheap and expensive cables. The gold or platinum coating is just a gimmick and does not improve anything.
They found that there was no discernable difference between cheap and expensive cables. There was a note on longevity and functionality, will it be moved regularly, swapped between ports regularly or does it have to bend into certain places. However this was not tested, but discussed as a consideration.
I do know know about different generations of HDMI and their cables. From my experience, if there is a generational difference, it will be clearly labeled on a specs in the small print on the back, rather than a big advert on the front.
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