Some examples would also be appreciated if possible!
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I didn’t find many results for co-culture on Google, but it sounds like it could be synonymous with counter-culture. I’ll explain within the context of the early 00s, because that’s what was around me when I was growing up.
Most things you heard on the radio were feel good songs – Mambo No. 5, Barbie Girl, Spice Girls, NSYNC, Backstreet Boys, Britney Spears etc. When such a mood becomes pervasive across media, especially juxtaposed with the September 11 attacks and the Iraq War being fresh wounds, people become desensitized to it and see songs about positivity and love as being disingenuous because it isn’t reflective of the world they live in. Plenty of people are comfortable consuming lighthearted material, but the rest are upset not just with an unfavorable situation, but peoples’ apparent willful ignorance toward it. Or, for totally separate reasons, people might have their own issues making them dissatisfied with their lives which also make them less receptive to “happy” music. Either way, the result is the same: Bands like Rage Against the Machine, Disturbed, Evanescence, Papa Roach, and Linkin Park speak a truth to people that feel as though their truth isn’t reflected in other media.
Even among alternative music options, some bands are invariably more popular than others, meaning that those that deviate from the mainstream still have a handful of bands in common, rather than individual listeners enjoying individual artists. So people are brought together by popular alternative musicians, forming a sub-culture that coexists with mainstream culture.
Obviously culture takes a lot of forms other than music – film, clothing, books, games, etc. but this is one specific example.
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