I know it impacts advertisers ability to target, but would love a clearer explanation of how it works and the impact.
In: Technology
I do work in the field, and as of now the impact is not that noticeable. Sure, there are less people to target, but there are still enough people using chrome (not yet blocking 3rd party cookies), consenting to cookies or not updating their browsers. Those who know enough about tech to block 3rd party cookies probably also know enough to install adblockers anyway.
But it is a huge topic for new business, as there are a lot of cookieless solutions, for example contextual targeting or geo-targeting which yield similar results.
So yea, for users it is way better (as the top comment explains) and for advertisers there are just other ways. In my book it’s a win-win or at least a win-slightlyinconvenienced.
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