What is the impact of browsers no longer accepting 3rd party cookies and Apple’s Intelligent Tracking Prevention?

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I know it impacts advertisers ability to target, but would love a clearer explanation of how it works and the impact.

In: Technology

9 Answers

Anonymous 0 Comments

First u/ledow’s analogy is spot on. It effectively prevents a lot of that creepy behavior when you browse an item at one site and suddenly the Internet is pushing ads for that class of thing on every web site you visit. Buy a lightning cable on Amazon, suddenly the sidebar in Reddit is filled with ads for lightning cables and iPhone accessories.

For the most part, this is a good thing. So far, the only thing I’ve found is that it breaks some banking sites that use a third party for their online banking systems. My personal bank doesn’t work with this turned on in Safari and I have to turn off the feature when using the bank.

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