For clarification, I’m talking about the ones that are on VEVO, not the videos people make of themselves singing/playing instruments. I feel like it’s kind of silly to make a video where the singers are basically pretending to to sing.
In: Culture
I’m no expert but I think the original purpose was marketing/publicity. Before music videos, music was almost strictly limited to radio/cassette/vinyl playback.
Logically, if a new medium for mass entertainment (TV) arrives, why not try to take advantage of it? Obviously not a lot of people would be interested in music playing to a blank screen, so they decide to add an entertaining video to go with it.
Then MTV comes around and the rest is history.
I’d you kind of think about it, music videos seem kind of silly, but it’s really just another way to consume media from an artist.
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