What is the purpose of labels in the music industry and why do they hold so much power as well making more money than the artists signed?
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It’s mostly just for marketing and branding purposes, which are still crucial…anyone can make a song, getting an audience is a bit trickier. Independent artists are against the thick of it, hard up to get attention, though with the rise of the internet…they can get play much easier than they could before. All you need is a YouTube video.
But before YouTube, it didn’t matter who you were, how good your song was…if it didn’t have a known label backing it, pushing it, ain’t nobody was going to hear it.
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