The new burgers are made of significantly different ingredients, including some gene-modified ones. The Impossible Burger folks published their original recipe a while back. In it, they inserted a heme-rich soy protein into genetically modified yeast, which then made tons of this protein. It is this protein that gives the burger the pink juices which make it look like beef.
They have recently upgraded their product, and I haven’t seen the new recipe on the net.
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