I used to work for a very small movie distributor company. Part of my job was helping producers get their movies rated.
We once had a family friendly movie that got rated G. The producers were upset because a G rating made it feel like it was for young children, but they wanted a PG rating because that would more likely attract kids of all ages and their whole families.
We called up the rating people and basically convinced them to bump it up to a PG in one phone call.
I learned the rating process is basically a few people in a room watching a movie and giving a vote. The MPAA is like a guild, and they usually don’t want to piss off producers. The rating process is pretty subjective, it changes over time, and there really are no hard and fast rules.
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