What led to PG13 movies being allowed to say the F-word once?
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PG-13 being invented in the first place is what led to this. They tried to find a middle between R (which before usually meant that there was cursing and nudity) and PG where it was just “hey parents, this movie doesn’t show boobs but can be scary so know what you’re taking your kids to see” (Jaws and Poltergeist are rated PG, for example).
Then they decided to say there should be a happy medium when Temple of Doom and Gremlins came out in the 80s. And when they did that, suddenly a LOT of movies were motivated to be rated PG-13 so they could appeal to a more general audience. Since the “rules” were/are still being figured out, the MPAA has just arbitrarily decided on the one F-word rule.
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