What real use are real estate agents if we can sell our home ourselves?
In: Economics
They do the heavy lifting. Their marketing audience is vast compared to a FSBO listing. Zillow uses algorithms and public data, but a realtor can have a deep human understanding of your neighborhood. In today’s weird Covid sellers market, good realtors have a list of qualified clients who are depending on the realtor to find the right home quickly. They can then also professionally manage the open house and bidding process.
They also provide a lot of staging and preparation tips, things that help improve the perceived value of the home — which is always subjective.
You have to do the cost benefit analysis for yourself.
We just hired a realtor after two months of quietly exploring the “whisper” market. There are lots of bottom feeders out there, and in my experience a realtor provides a valuable filter to simplify the process, which can be overwhelming, and keep the focus on the right potential buyers.
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