They play a role similar to the head coach roles in American sports. Things like leading training sessions, all things tactics, team lineups, man management, and much more.
If you sent 11 random people out without anything, you would have 11 individual performances without any teamwork, most likely leading to a terrible performance as it is crucial to a team sport when compared to 11 prepared teammates with a game plan.
You can look into the football/soccer manager type games as it gets incredibly deep into the manager world.
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