I’m a junior in high school and am thinking about my future. English is my strong point so far and I noticed one of the jobs you can get with an English degree is a public relations manager. Does this have something to do with marketing certain products? Or is it something different?
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Public relations is related to marketing. While marketing is using paid means to reach potential consumers (websites, advertising, branding), PR is more focused on earned media attention and media relations.
Earned media attention are things like getting your product included in a magazine’s or website’s “Top 10 Father’s Day Gifts” or if you work for an office furniture company talking to journalists about best way to set up a work from home set-up to be productive. Getting your company or product mentioned places where it’s not a paid ad.
PR people may also have to respond to a crisis or other news story involving a company, maybe responding to reports of employees reporting positive for COVID or communicating with news media that your chain intends to enforce mask protocols. And it may mean coaching executives to go on TV, whether a segment on CNBC about how great your company/industry is, or responding to a crisis.
Investor relations can also fall under PR, which is communicating with investors, investment managers, stock analysts who follow your company.
EDIT: Here’s an example of crisis PR, with a [local craft brewery having to respond to a recall](https://twitter.com/HopewellBrewing/status/1293209033965547520). a PR manager would have to help company communicate in a way that apologizes, lets customers know what to do, explains how the problem will be remedied, and how they plan to prevent in the future.
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