If my understanding is correct, PR firms would advertise the brand rather than the product, and that you have to earn their attention — that’s what I am confused about. What do you have to do in order for your brand to be “picked up” by a PR firm, and what significance does it have for your brand?
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A hundred years ago when I studied marketing the professor gave as an ELI5 explanation. Advertising is exposure paid for and is controlled by the company. PR is exposure that is not paid for and is controlled by the medium.
If I buy billboard space that’s advertising. If I get my picture in the newspaper handing over a check to a charity that’s PR.
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