If my understanding is correct, PR firms would advertise the brand rather than the product, and that you have to earn their attention — that’s what I am confused about. What do you have to do in order for your brand to be “picked up” by a PR firm, and what significance does it have for your brand?
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Advertisement companies, in essence, promote a product or service of a company through use of flashy, eye-catching tactics or persistence. PR Companies, on the other hand, are more about the maintenence and promotion of a company’s reputation, usually more reactionary than advertising.
An advertiser’s job would be essentially booking billboards and commercial time, crafting videos and other content for use of advertisement space, and visible sponsorship, with time spent in consultation on how to increase sales and get word of a product or service out there. A PR rep would be spent taking a company’s current image and improving it in the public eye through volunteering, philanthropy, and on larger scales interviews and public appearances and indirect sponsorship.
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