* It’s the first time the cast and crew have assembled, so it can serve as a general meeting to discuss what the film/episode/play is going to be about and the goal of the production overall
* It allows everyone involved to see what the project is going to be and what their role in it is
* It allows the actors a chance to see how their role will fit into the project and how they interact with the rest of the cast
* It allows the producers a chance to see how the actors fit into the project, whether they’ve cast it correctly, etc.
* It allows the writers a chance to see their work performed for the first time, which lets them see it from a different angle and identify trouble spots they might have missed
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