When did our culture start setting happiness as the highest value individuals can achieve?
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Thank Edward Bernays ( Freud’s nephew) for that. He mistrusted the masses to run a democracy and realized that consumerism could be used to control society. Herbert Hoover praised him for transforming Americans into “constantly moving happiness machines.”
Here is a good article about that. [https://www.highsnobiety.com/2016/11/29/consumerism-social-control/](https://www.highsnobiety.com/2016/11/29/consumerism-social-control/)
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