The latest film to be considered flop in my eyes is Army of The Dead; gaining only about $1m from a budget of $70-90m. Another flop would be The Room, gaining less than $2,000 at the box office with a budget of $6m.
However when movies make more at the box office than what their budget was they are still considered flops. How much more money does it have to make for it to be considered a success?
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If a company is going to put x dollars into a project, and that movie makes less profit than, say, the average hollywood movie, the investors will most lilely feel that they could have made more money off their investment somewhere else. If investors wont give you money to make your next movie because they can make more money investibg in a different movie, it doesn’t matter much if your last movie made a small profit.
How much profit is needed for the industry to feel its worthwhile is constantly changing and based only on what other movies are making. Such is the strange capitalist economy we have.
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