> MRI brain scans show that when you imagine a picture of that object, the same neural pattern lights up, just slightly less strongly than when you are actually seeing it. “Picturing an image in your mind’s eye is like running the system from the top down, rather than from the bottom up,” says Zeman
basically you’re seeing it in the exact part of your brain as if you were actually seeing it, just not as strongly because you’re not actually looking at it.
Edit: adding a source to my [quote](https://www.newscientist.com/article/2083706-my-minds-eye-is-blind-so-whats-going-on-in-my-brain/) because it’s an interesting read.
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