If you have an android device or Google maps, they track your location 24/7.
If you’re curious, Google lets you sign in and see the data they collected on their “Google Maps Timeline”: [https://support.google.com/maps/answer/6258979?co=GENIE.Platform%3DAndroid&hl=en](https://support.google.com/maps/answer/6258979?co=GENIE.Platform%3DAndroid&hl=en)
It’s incredible. Time-stamped, accurate to a few feet, going back YEARS.
So, when you see those peak usage times, that’s essentially a count of android phones inside the store at certain times.
They do something similar for the Google Maps traffic. Track the speed of phones, and you know the speed of traffic, live.
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