I remember seeing old commercials on TV where a van would pull up to somebody’s house…usually somebody old…and Ed McMahon would pop out with a bunch of balloons and an oversized check for the latest “lucky winner”.
Recently I recalled these commercials and then went on to see that they still do this stuff, albeit in online form.
“WIN MONEY FOR LIFE!” with a free entry…yeah, okay, I might consider entering if I wasn’t already set for life thanks to a chance encounter with a Nigerian Prince recently.
But really, what is the story with this thing? Scam? Something else?
In: Other
Publishers Clearing House is a company that started selling magazine subscriptions, now also sells other merchandise. In order to increase magazine sales, that started a sweepstake. Those who bought subscriptions would have a chance to win money. This money came from selling magazine subscriptions.
There has been some controversy with this sweepstakes, such as accusations of promoting false odds.
> I might consider entering if I wasn’t already set for life thanks to a chance encounter with a Nigerian Prince recently.
You are welcome, sir
god blesses ,
Nigerian Prince
The prize money was a marketing expense — just like other businesses might spend on Super Bowl ads, or distribute lots of promo codes, or any other marketing spend. Get lots of press/publicity surrounding a huge sweepstakes and get people to use your service to subscribe to magazines — that was their business was selling magazine subscriptions to virtually all major magazines.
The magazine company pays for the contest prize out of the magazine subscriptions sold by the mailing.