Who are pharmaceutical commercials for?

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I guess this is a pretty US centric question but I see so many commercials for drugs to treat very specific and/or life threatening conditions. If I had one of these conditions, I would hope I wouldn’t need to “Ask my doctor about…” a drug, but rather they would just, ya know, *prescribe* it to me. Are there really enough people with diagnosed conditions who’s doctors haven’t prescribed them the corresponding treatment that these commercials are effective? I’ve never really understood it but obviously they must be effective if there’s so many of them on TV.

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Anonymous 0 Comments

They want you to ask for their specific brand. Most doctors will just prescribe the generic version that cost 1/100th of what the specific brand name meds cost.

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