I guess this is a pretty US centric question but I see so many commercials for drugs to treat very specific and/or life threatening conditions. If I had one of these conditions, I would hope I wouldn’t need to “Ask my doctor about…” a drug, but rather they would just, ya know, *prescribe* it to me. Are there really enough people with diagnosed conditions who’s doctors haven’t prescribed them the corresponding treatment that these commercials are effective? I’ve never really understood it but obviously they must be effective if there’s so many of them on TV.
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> I’ve never really understood it but obviously they must be effective if there’s so many of them on TV.
Pretty much yes, this is it, its nothing special and you should not think of pharma marketing as anything “unique”. Its just targeting niche groups, but many advertisements target niche groups.
IT communicates to both patients and medical professionals, however the pharma companies also have other ways, outside of advertising to target doctors and medical professionals, so the ads are less tailored for them.
In the end of the day, ads are ads. Advertising is advertising, no matter the product, most of it is very close to each other. You spew it out to a lot of people and will get a few bounces back, you just make sure you get enough bounces back to make it worth your while
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